In the article by Carole Roth entitled “Prepare to Protect Your Online Reputation Before It’s Under Attack”, Roth explains that there are five things you can do now to protect your online reputation. These are: Build a digital fortress, Optimize Your Content, Realize that you don’t control your privacy, Focus on Management and Think beyond business.
Online reputations are built on good reviews and on proven citations from reputable authority figures or celebrities.It is in this public forum that your online reputation is formed. It is through these public forums you need to build your digital fortress.
“Digital hygiene” is a key component of how you can protect your online reputation. Digital hygiene basically is the ongoing maintenance of your content on the Internet, including your brand name and images. Darius Fisher, President of Status Labs has come up with some basic tips for everyone that needs to protect their reputation online.
You can also basically optimize your content while you’re doing the digital hygiene. Optimizing your content means that you are diligent at correcting errors, hiding information you don’t want “leaked out” and you’re incorporating your marketing toolkit to enhance your content.
Part and parcel of doing business or being online personally is the risk of losing your privacy. Yes, it is true that social media outlets such as Facebook and Twitter are great at exposing personal information and can ruin a person’s reputation very quickly. Darius Fisher, President of Status Labs has come up with some ways to help you once this happens. He has come up with a list of basic things you can do to clear your online reputation. These include changing and frequently update your passwords, changing or deleting posts and changing your Social Media settings to private.
Managing your online presence is critical to online reputations. You need to be able to manage the many facets of your online presence and be able to focus on what you want your customers to know about you and your company. Darius Fisher and his team at Status Labs understand this. Their team of image management experts can help your company succeed online by helping you manage your brand and create superior search results online.
You want your online business to succeed. Understanding how your online reputation impacts your company’s image and appeal is only half the battle.Diligent online searches and digital hygiene can help, but getting involved in the physical world can also create positive feedback online.