Darius Fisher is the president and co-founder of an online reputation management company called Status Labs. The company is based out of Austin, Texas, and has now opened new offices in Sao Paulo and New York. The company is best recognized for helping public figures gain second chances with their online presence. The company’s goal is to help with search result positioning and gaining businesses or individuals more flattering information to show first when researching.
Fisher has created the ingenuous idea of the company by creating partnerships with different agencies around the world. His customers include political leaders, athletes, CEO’s, and several fortune 500 companies. The tools Fisher has created have shown to increase a person’s or company search results in order to improve their online presence after certain crisis circumstances.
Fisher discovers that most high level executives don’t realize the error of not being prepared, or they are just not paying adequate attention to their online profiles. This can lead them to be vulnerable to bad press or even online attacks. Everyone, not only public figures should monitor and audit their online presence and always be prepared to struggle back.
There are certain information that should not be made available online, and avoiding posting these things on social networks is the best way to stop this information from being made public. You never want your home address or phone numbers to show up if someone searches your name. If they do show up, or other information you don’t want the public to see, this is where Fisher and his company can help.
Other things you can do to protect your information and identity is to change your passwords regularly, especially on social media sites as well as financial pages. Having our personal information available to anyone can bring on more trouble that we would wish. This is the reasoning behind Fisher’s type of business and the best reason for us to protect our digital data.