Online video tutorials have become a new way for people to showcase their skills and talent for people all around the world, and many of these masters of craft use their knowledge to help other people who aren’t as good. Now thousands of people have created tutorial channels on YouTube to guide people through video game levels, cake baking, drawing, make-up application, and how to get the perfect curls. Even though YouTube houses millions of users there are a few breakout stars who wind up gaining name recognition based off their videos or tutorials.
On the beauty blog circuit Wendy Huang, a famous Australian Youtuber, has reached star status with her well organized blog The Wonderful World of Wengie. Her blog features diet tips, make-up, hair, and style with video tutorials and a link to her YouTube channel as well as product reviews of the latest trend, Korean beauty products. What sets Huang’s beauty channel apart from the rest is that most of her tips are for women of Asian decent. Wengie states that growing up there was barely any Asian representation in both American and Australian media, which is still true to this day.
However her blog only started as a way to connect with clients while she worked at a digital media company where she instructed them to run their own blog and social media sites. Using her own personal experience in having little to no help with make-up and fashion growing up Huang dedicated her blog and videos to show young girls how to apply make-up to accentuate their features. Her channel gained recognition quickly and its now Australia’s number one online Asian beauty channel. Haung spread out to other topics like street fashion, hair styles, and home decor so she could reach a broader range of people and share her style with fans.
Haung now travels around the world and meets with other Asian beauty guru’s who share her passion. Her blog has not only helped women with little media representation but has also brought attention to the lack of diversity in the field.