José Henrique Borghi a Creative Leader at Mullen Lowe

José Henrique Borghi is a Brazilian writer Born in Presidente Prudente, Sao Paulo. Borghi attended PUC (Pontifical Catholic University) in Campinas where he pursued Advertising and Propaganda. Standart Ogilvy an Ad agency was the first job in the region in the year 89. Soon the writer’s exceptional qualities stood out and passed other reputed ad agencies. Some examples of the agencies include Leo Burnett, Talent, DDB, and FCB. Borghi later opened his own agency BorghiErh and signed a partnership with Erh Ray.

In December 2006, the agency divided its presidency with Erh Ray and hence changed its name to BorghiLowe after it was purchased by Lowe. The agency still kept growing and still ventured in the national and international market. In 2015, a merger was formed with Lowe & Partners and the Mullen group, which sprang up Mullen Lowe Brasil agency. In addition to the new name, the Mullen Lowe Group also announced new leadership.

Alongside current CEO, José Borghi, André Gomes was promoted to co-CEO. Andre Gomes worked at the Lowe network for two years and experience from working with client side (Ambev and Kaiser) and agency (Y & R and Grey). Following these changes, the group also made a decision to shut down their office in Brasilia Office. They turned their focus towards their activities in Rio de Janeiro and Sao Paulo. Following the promotion of Andre Gomes as the co-CEO, he was tasked with the duty of overseeing the agency’s operations. On the other hand, Borghi would focus on creativity and innovation of the company. Borghi came up with campaigns such as Mammals of Parmalat, where kids dressed in animal costumes and would sing beautiful jingles. He owns 14 Cannes Lions, 15 April Advertising Awards, ten Clios Awards, eleven at the New York Festival, ten awards at The One Show, and seven awards at the London Festival. Learn More.

 

Leave a Reply