Honey Birdette an Australian lingerie brand has great news for the United States market. The boutique has launched a dedicated US e-commerce site. The site’s aim is to enhance the US customer experience. Other than that, it will improve delivery, and delivery for orders of more than fifty dollars will be free.
Clients in the US will also get an extended range of products, and returns will also be easy. In only one year, the lingerie brand had a three hundred and seventy-four percent increase in the US online sales. This is what prompted them to create the online platform so that the number can keep going up.
Apart from the launch of the platform, Honey Birdette announces they have plans to open more stores in the United Kingdom. Currently, there are three stores and are planning to increase the number to forty by the end of 2018. For now, the brand has ten stores lined up that will be opened in Newcastle, Westfield Stratford, Leeds, and Liverpool.
About Honey Birdette
Honey Birdette was founded in 2006 by Eloise Monaghan, who is currently the managing director of the brand. Its high-end lingerie and premium bedroom accessories are said to be innovative, bold and naughty. Honey Birdette’s premium label goes for as low as Thirty-five euros for briefs and sixty for bras.
Honey Birdette’s growth
With the first store in Brisbane’s West End, Honey Birdette has grown to over fifty stores in the Australian market only. In 2011, Honey Birdette and BB Retail Capital entered into a strategic partnership. BBRC is among the largest retail groups in Asian –Pacific area. The partnership was to give Honey Birdette an opportunity to enter that market with ease. With international boutiques in Covent Garden, the UK, and London, the brand is not planning to stop there. Their vision is to continue being the most talked about.