Omar Yunes: A New Dawn in Franchisor-Franchise Relationship

When Omar Yunes was feted with the 2015 Best Franchisee of the World (BFW) Award during a gala night attended by dozens of industry players in Florence, Italy, it marked a remarkable year for young entrepreneur. He had already won the Mexican national version of the coveted award. To highlight the magnitude of his achievement, his success and the excellent service delivery by the customers at his Sushi Itto franchise he owns in Mexico was lauded by the Japanese restaurant chain’s chief executive officer. Benjamin Cancelmo, who attended the gala, heaped praise on the franchise units’ excellent customer service practices. It was an enviable achievement for Omar Yunes who joined the complex and highly competitive market of franchise ownership when he was barely twenty years old.

Omar Yunes has taken the industry by storm since joining the industry a few years ago. He has radically changed the relationship between franchisers and franchisors and how such units are managed. This has seen him expand his business empire to three cities in his home country. His 13 units represent a staggering 10 percent of all franchise units under the Sushi Itto brand. He employs over 400 employees who are highly motivated and committed to quality service delivery. The award was in recognition of his excellent management track record, unique and innovative management approaches and improvement of Sushi Itto’s brand image.

A Serial Investor

While Omar Yunes’ is currently known as a specialist in innovative franchise manager especially among his peers, very little attention has been paid to his excellent investment portfolio. He has founded several companies especially in Mexico, one of which he used to invest in the now award-winning franchise business. He also recently bought several companies in Spain, which he uses to diversify his investment portfolio. One area that he has identified as a lucrative investment area is real estate. Over the years, Omar Yunes has bought numerous properties worth millions of dollars both locally and in the United States. He has redeveloped these properties and turned them into high-end condominiums. His successes as a real estate investor further cements his reputation as a skilled investor with an eye for unique investment opportunities.



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