It wasn’t that long ago that shopping online was only for the wealthy. JustFab is a company that recognized the online potential and designed itself to attract the majority of shoppers. Customers can purchase a membership for just $39.95. JustFab is headquartered in Los Angeles, CA and has access to all the latest fashion trends. Many of its designers design fashion lines for celebrities. JustFab is tailored to every woman, regardless of her style or budget. JustFab Inc. is one of the most successful online companies to date. It’s a company that’s taking over the world.
What makes JustFab different from all the other online shops is their team of style experts. Members get access to one-on-one advice from one of JustFab’s expert stylists. The experts offer members the latest fashion trends that they like. Unlike other sites that just show pictures of the latest fashions, JustFab’s experts base their advice on what the members like. JustFab has the hottest shoes, bags, jewelry, and more, all at great prices. JustFab has also cut out the middleman. It works directly with the manufacturers, ensuring that prices benefit consumers.
One of JustFab’s most successful launches was Fabletics. Co-CEOs, Don Ressler and Adam Goldenberg, noticed a gap in the activewear marketplace. After researching and designing some prototypes, they took their new idea to, actress, Kate Hudson. Kate Hudson was the perfect pick to help the co-CEOs launch this new idea. Kate is an iconic actress, has great fashion tastes, and loves inspiring women to lead healthy and active lives. She personal picks her favorite outfits to share with her Fabletics members. The goal of Fabletics is to offer stylish activewear at affordable prices. There are plenty of companies that sell activewear, but their products are either ugly or expensive.
Co-founder, Don Ressler, was already a successful entrepreneur before starting JustFab. He formerly owned a startup called FitnessHeaven.com. In 2001, Intermix Media purchased his company. Intermix is where Don met Adam Goldenberg, who would become his life-long business partner. Together, they formed Alena Media. For four years, Alena was Intermix’s only profit center, earning hundreds of millions in revenue. In 2005, News Corp purchased Intermix Media. News Corp immediately began ignoring Don and Adam. Frustrated with the way they were being treated, Don and Adam left to form their company, Intelligent Beauty.