Don Ressler is one of the most successful serial entrepreneurs in the United States and is also one of the co-founders of JustFab, which later rebranded itself as TechStyle Fashion Group. The company started as an online fashion startup with brands such as FabkKids, ShoeDazzle, and Fabletics operating under it, but as per Don Ressler and his long-time colleague and partner, Adam Goldenberg, Techstyle Fashion Group has become a robust brand development platform through the efficient use of data analytics technology.
Don Ressler is also popularly known as the founder of Intelligent Beauty as well as FitnessHeaven.com, a company that was later purchased by Intermix Media. Don Ressler then went on to form Alena Media, an internet marketing, and performance advertising firm that grew exponentially in a very short time and generated revenue in millions. Alena Media was developed in partnership with Adam Goldenberg. The company was sold in 2005 to News Corp, which led Don Ressler to rethink about his next career move, and he left the firm with Adam Goldenberg to explore other opportunities.
The desire to succeed and passion for business led him to build two successful internet retail start-ups, known as Dermstore and Sensa. The financial results for both these firms are not available in the public domain, but it is reported to be hugely successful. Continuing the momentum of success in his career, he started JustFab along with Adam Goldenberg, and through a couple of acquisitions such as ShoeDazzle, Fab Shoes, and FabKids, the company acquired the active customer base of nearly 5 million worldwide collectively.
Realizing the potential of the business model they were following, and having substantial experience in the fitness industry, JustFab launched Fabletics in the year 2013. It is an athleisure brand that is primarily aimed at women consumers and serves fitness clothing of all sizes. The personalized experience offered by Fabletics with the help of data analytics and advanced consumer-centric technology has helped Fabletics become a preferred athleisure brand for millions of women worldwide. Under the leadership of Don Ressler, Fabletics has managed to raise funds of $300 million from venture capital firms such as Matrix Partners and Technology Crossover Ventures.